Simple Marketing Tips for Small Businesses


Most people think that small businesses always have a little chance to grow bigger. Actually, it is not the right fact because there are many big businesses that were established from the small one. Of course, the well-developed businesses are built with strong dedication and techniques. Some following tips are timeless and proven work in many entrepreneurs. You can try the tips and see your small business starts growing.

Give Away Your Products

It is an effective way that has been proven by many small businesses in their first time of establishment. Like Ari Fleischer and Aly Moler, the owners of Frozen Pints, a craft beer ice cream business. Their first idea to start the business is attending kinds of farmers markets and craft beer shows. In the chances, they give away their products to the people. Then the customers taste their free products and find the unique combination that tastes delicious. After the free product tasting, many customers soon made line up in the local store to purchase more and even carry the products home.

Attending Some Events of Networking

A master networker named Desiree Scales, the owner of Bell Web Design, always come into every event in the town and presents her knowledge about networking. The contributions she made make her becoming one of those people who are expert in drip marketing and small business websites.

Making Your Event

You could find some options of event near you, but you maybe you don’t like the events because it doesn’t suit your needs. Then why not make your own event? This idea was had by Darrah Brustein who made successful event of networking in Atlanta entitled Atlanta Under 40. The event was specially made to connect every young entrepreneur in city. Today, the event has been franchised in other cities.

Lead an Organization as Volunteer

You should get an organization or a group in most out by leading it; it means not only attending the event. This idea was done by Lisa Calhoun, the owner of Write2Market and the president of Entrepreneurs’ Organization. As the volunteer leader, she can meet people with great minds and quickest developing companies in the market of Atlanta.
Start Making a Podcast

Todd Schnick from Dreamland Interactive was the first one who made podcast to interview the owners of other businesses. He made it because he knew that most people love telling their story to others. You can make meaningful and instant connection by highlighting the story on podcast. Besides, this idea is also a great way to know more about some interesting topics for you.

Be Helpful

Being helpful is an idea to grow from small business to become a bigger one. Like the idea made by Cathy Iconis, the owner of Iconis Group. She helps many people much especially those small business owners who struggle to line their finances, for instance moving from Excel spreadsheet to QuickBooks. She always provides some help through a special time every 7 pm at Thursday night. She answers all questions asked by the owners of small businesses and then she gets some potential clients from the agenda.

Sending Email Weekly to Every Customer

A weekly email sent to each of your customers is a great idea to keep in good relationship. It is a simple way to get something more valuable. This idea is used by many business owners and proven as something great to grow a business.

Making a Cool Giveaway

If you plan to make a giveaway for your customers, think something cool and make sure that they will not throw away it. It means that the giveaway should be quite functional and useful for your customers. Besides, avoid to make it too small so it easily gets lost in bag or on the desk.